If you’re on a deserted island and toss a bottle with a message (or your film) into the ocean, it will eventually land somewhere. But will the people who find your message be able to read it, understand it, or even care? Today’s complex media world is a vast ocean of possibilities and can be challenging to navigate. There are many ways to reach an audience at every stage of the process, from development through distribution. For example, many teams are using crowdfunding, interactive polling, focus groups, and work-in-progress screenings as means of impact outreach during production.
“The filmmaking journey itself is the impact.”
–Pooja Gupta, Multimedia Artist