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Impact

Media

Report

Creative, Collaborative & Outreach Strategies
For Nature, Environmental, Science Films

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About This Report

We have unprecedented opportunities to engage audiences in the critical challenges facing our planet, from climate crises, pandemics, species extinction, to environmental injustice and racism. The goal of this research report is to deepen our understanding and further our thinking about how nature, environmental and science media can change hearts, minds and behaviors. How can we use media to be a powerful means for individual, societal, policy, and cultural transformation? Today’s complex media landscape provides new ways to achieve significant impact with micro-targeted precision. There is potential to expand diversity, equity and inclusion, and to amplify a global range of perspectives.

“… our future is entirely linked to our behaviors, and

radically changing our behaviors can have a rapid and dramatically

positive impact on our natural world.”

–Sarah Armour-Jones

This report emphasizes a holistic approach to impact, with a focus on three interconnected areas: creative design, collaborative models; and outreach strategies. It explores a media ecosystem built on collective wisdom, diverse viewpoints, shared purpose, and an ongoing, open exchange of innovative ideas. It accentuates a process that begins at the inception of a project, with a framework for visionary change.

VISIONARY CHANGE FRAMEWORK

Rooted in theory-of-change models, a visionary change framework can radically shift our thinking. It is non-linear, inherently participatory, with ongoing feedback loops to provide flexibility and a means to challenge each other’s assumptions. Opportunities for innovation are possible at every stage of the process.

If you are interested in learning more about our research, working with us to create a Case Study,

or supporting our work, contact: stogner@american.edu

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Creative Design

How environmental films are being produced and planned.

Collaborative Models

Filmmakers are finding new ways to work together and with their subjects.

Outreach Strategies

How filmmakers are connecting with and finding new audiences.