Case Study

Bag It (2010)

“…A fun, approachable way to motivate behavioral changes in viewers.”

A touching and comedic film about plastic bags and the significant environmental destruction they cause. The film follows charismatic host, Jeb Berrier, as he plays the relatable “everyman”.

Creative Design

Throughout the film, the factual data about the harm plastic does to our ecosystem is conveyed through wit and humor.

Sharing his personal life, especially through the lens of parenthood, is particularly effective in reaching the hearts and minds of audiences.

Collaborative Model

To increase public awareness, the impact campaign consisted of experienced experts and grassroots partnering, and an extensive, national festival tour.

The filmmakers worked in partnerships with 30 different organizations, and principal partners included the Environmental Working Group, Patagonia, and Surfrider Foundation. 

Outreach Strategies

The original version is 78-minutes, and the filmmakers subsequently created two shorter cuts (45-minutes and 65-minutes) for educational purposes.

All three versions are available through New Day Films. Additional curriculum materials and resources are available with the film and through its website.


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A classic natural history film that illuminates the natural beauty of wildlife in Mexico.