We help nature, science and climate justice mediamakers change hearts, minds and behaviors.
We have unprecedented opportunities to engage audiences in the critical challenges facing our planet, from climate crises, pandemics, species extinction, to environmental injustice and racism. The goal of this research report is to deepen our understanding and further our thinking about how nature, environmental and science media can change hearts, minds and behaviors. How can we use media to be a powerful means for individual, societal, policy, and cultural transformation? Today’s complex media landscape provides new ways to achieve significant impact with micro-targeted precision. There is potential to expand diversity, equity and inclusion, and to amplify a global range of perspectives.
"... our future is entirely linked to our behaviors, and radically changing our behaviors can have a rapid and dramatically positive impact on our natural world."
This report emphasizes a holistic approach to impact, with a focus on three interconnected areas: creative design, collaborative models; and outreach strategies. It explores a media ecosystem built on collective wisdom, diverse viewpoints, shared purpose, and an ongoing, open exchange of innovative ideas. It accentuates a process that begins at the inception of a project, with a framework for visionary change.
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Rooted in theory-of-change models, a visionary change framework can radically shift our thinking. It is non-linear, inherently participatory, with ongoing feedback loops to provide flexibility and a means to challenge each other’s assumptions. Opportunities for innovation are possible at every stage of the process.
This research is generously supported by HHMI Tangled Bank Studios, a mission-driven production company dedicated to telling powerful, inspiring stories about science and nature. HHMI Tangled Bank Studios was founded in 2012 by the Howard Hughes Medical Institute as an extension of their longstanding commitment to science education and life science research.