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The approach combines of comedy and investigative journalism, with the goal of engaging a broader range of viewers.
Handheld camera techniques add to the investigative feel of the piece, and beauty shots are juxtaposed against the harsh realities of environmental devastation.
Tom Steyer’s non-profit NextGen America (NextGen Climate) funded the series and Producer Ali Hart worked with NextGen’s policy director to determine calls-to-action for each episode.
“The California you don’t see on postcards"
These call-to-actions were the main outreach strategy, and links provided an easy way for viewers to donate, sign a petition, etc. The series was initially available on NextGen’s Facebook and a dedicated website, as well as YouTube. It now exists solely on YouTube.
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